Google Ad Grants Services provide a range of managed service options to nonprofits to optimize their Google Ad Grants.

Google's Ad Grants program provides qualifying nonprofits with access to up to US $10,000 per month in credits for search ads shown on Google.com. Effective search ads help raise awareness, attract donors, and recruit new volunteers by showing your message to people searching for nonprofits like yours.

Google Ad Grants Services Level 1: Essentials

This plan is for nonprofits with a limited budget that want to optimize their Google Ad Grants to ensure that people can easily find their organization through search.

Google Ad Grants Services Level 2: Optimization

This plan is designed for nonprofits that want to see results in less time and provides a dedicated two-person team for website consulting and an integrated marketing strategy.

Google Ad Grants Services Level 3: Select

This plan is designed for nonprofits that need a dedicated team to develop their ad strategy and to create all their ads for them.

Service Prerequisites

TechSoup Canada needs access to the following tools at your organization.

• Your Google Ad Grants account, if you have one
• Google Tag Manager, if you have an account
• Google Analytics, if you have an account
• Your web host or content management system (CMS)

First Month of Service

Your monthly subscription begins on the date your request for this offer is approved.

During your first month of service, an onboarding specialist will work with you to

• Install and configure required tools, including Google Tag Manager and Google Analytics 4
• Ensure that your organization meets Google's website and program policies
• Apply for and procure a Google Ad Grants account

After you receive a Google Ad Grants account, you will be connected to a team that will provide ongoing management of your account during your subscription.

Service Contract Required

You must agree to a minimum six-month (180 day) service contract with TechSoup Canada. The service is billed on a monthly basis. To ensure compliance with current and future Google Ad Grants policies, organizations should expect to maintain this service on a month-to-month basis after the initial contract ends.

Services can be canceled after six months by emailing TechSoup Services 30 days prior to the desired cancellation date.

If TechSoup Services is unable to obtain Google Ad Grants for your organization, the admin fee will be refunded and your services will be canceled.